Developed as a part of Wipro HOLMES, the AI solution called Explainability, Transparency, Human-first, Interpretability, Common sense, and Auditability (Ethica) can help companies ensure that their consumer-facing solutions are transparent, ethical and unbiased.
Banks can use Ethica to eliminate potential bias while processing loan applications. Ethica can mask irrelevant data and other information collected from customers that could lead to potential bias. It instead uses other relevant factors such as purchase and payment history, according to a report prepared by IDC and Wipro.
The tool can also help in unbiased revenue forecasting for companies by looking at multiple parameters without biases.
“The company is now looking to create a revenue stream out of Ethica and take it to clients separately and bundled with other existing services,” a person aware of the plan told ET.
The solution could also help in unbiased anomaly detection in payment-related transactions, another person said.
While the framework for Ethica was developed almost two years ago, the solution is now being pushed as an AI tool.
Analysts said Ethica is a strong tool and will add “considerable value” as Wipro has so far struggled to differentiate Wipro HOLMES, its AI platform, in the market.
“Ethica has been a strong development within Wipro and the drawn-out leadership change delayed its commercialisation with clients… With Thierry Delaporte now safely installed and the demand for AI and automation solutions stronger than ever in today’s all-digital environment, the timing is no coincidence that Wipro means business and will be much more aggressive pushing its digital capabilities into the market,” said Phil Fersht, chief executive of HfS Research.
Fersht added that Wipro could set an aspirational target for the first year for Ethica and a more calculated target after that.
Adoption of AI & intelligent automation has become a top priority of all global technology and business leaders in the past few years. But productionizing and scaling it up beyond pilot programmes have been key challenges in nearly 90% of enterprises, said Tapati Bandopadhyay, an industry expert on AI and automation.
“A key lever to hike adoption of AI is building trust, amongst employees, users, customers, leaders. Trust gets built through ethical AI practices. Accenture calls it responsible AI, Microsoft promotes the ideas of transparent and interpretable AI. Wipro for instance has gone a few steps ahead in this journey of trust-building, through their Ethica framework,” she said.